The City of Genius by A$AP Rocky
WHERE RETRO SKI MEETS FUTURE SOUND
Guests were transported to an outdoor futuristic landscape, featuring a lounge pit that seamlessly extended onto a projection screen, merging real and AI-generated imagery.
About the collection
Moncler x A$AP Rocky
Full looks feature moto and biker-inflected accents: protective shoulder, knee, and elbow pads, ribbed panels, heavily padded vests, gauntlet gloves, and helmet-like trapper hats.
About the co-creator
A$AP Rocky
Critically acclaimed rap artist, wordsmith, entrepreneur, actor, and style icon.
Harlem-born A$AP Rocky, a.k.a Rakim Mayers, has dominated the music industry since his emergence in 2011, with over 17.5 billion streams and 3.5 billion combined YouTube views to date. His creative agency AWGE has partnered with high-profile brands and launched the careers of Playboi Carti, slowthai, SmookyMarGielaa, and more. In 2024, Rocky made his Paris Fashion Week debut with his highly-anticipated ‘American Sabotage’ collection. His fourth studio album ‘Don't Be Dumb’ is set for release in late 2024 through A$AP Worldwide.
MONCLER X EDWARD ENNINFUL
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MONCLER + JIL SANDER
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THE CITY OF GENIUS
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