tales25.1.22

MONCLER BORN TO PROTECT: A COMMITMENT TO TOMORROW

Moncler is not a brand to shy away from a challenge. The second Moncler Born To Protect collection, made with lower impact materials, reflects the brand’s dedication to tomorrow’s world. What started as a clear mission to protect from the cold, has evolved to a commitment to protect people and the planet, while acknowledging there is still a long way to go. We used to climb mountains. Now, we must move them.

The collection, extended this year to include clothing and accessories for Men, Women and Enfant, uses lower impact materials and components that are recycled or organic or sourced according to specific sustainability standards.

To accompany the new collection, a visual campaign and short film merge ‘recycled’ archival footage and stunning alpine images in an homage to Moncler’s mountain DNA and commitment to our shared future. The collection’s manifesto is stamped on campaign imagery: “Moncler Born To Protect. Our promise to tomorrow starts today, with a clear commitment to create a better future and protect people and the planet.”

This Born To Protect collection is part of Moncler’s sustainability plan and is a promise to the future that builds on our founding purpose of protection following five main drivers: