Non-fungible tokens (NFTs) are unique digital identifiers recorded on the blockchain. They are used to certify authenticity and ownership of digital or physical assets and they cannot be copied, substituted, or subdivided.
Moncler's first ever non-fungible token (NFT) is a rendition of the new Moncler Maya 70 jacket created by artist Antoni Tudisco.
The NFT is gifted to clients who purchased the Moncler Maya 70 jacket in the platinum version, available in limited quantities in selected boutiques and on Moncler.com.