Madrid is one of the oldest and most historically rich cities in Europe, a modern metropolis located in the center of Spain and the center of abundant tourist traffic, especially in winter due to its proximity to ski resorts such as Navacerrada, Valdesquí and La Pinilla. Madrid is also an increasingly vibrant shopping center, which is why Moncler has decided to open its new boutique right here in the heart of its historic center. The brand's new Spanish location will offer styling services and visits by appointment to explore the brand's men's, women's and children's collections, along with a selection of products from the Genius collection. The interior will reinterpret through colors and materials the brand's philosophy, with a dedicated area for Moncler's footwear collections.