Hypermodernism design meets the 80s and 90s in a rooftop city, while a LED screen floor evoked an impression of walking through time, revealing the collection and two new versions of the G-Class.
The designs merge quintessential signifiers of the three brands, accelerated through a street-style lens. The collection is accessorized with its own car, rendered as a print on tees and sweats and embroidered on jackets, alongside mountain scenes.
Nigo is a Japanese music producer, designer and creative director.
Mercedes-Benz is a world-leading supplier of high-end vehicles.
Japanese music producer and designer Nigo has been a true driving force behind some of the most relevant street-inspired labels for the past 20 years. He has been working as creative director of the Parisian house Kenzo since September 2021, and Japanese label Human Made since 2010.
Mercedes-Benz is one of the leading global suppliers of high-end passenger cars and vans. As a pioneer of automotive engineering, the company’s focus remains on innovative and green technologies as well as on safe and superior vehicles that captivate and inspire.