Moncler presents ‘An Invitation To Dream’

Since its inception in the mountains of Monestier-de-Clermont, Moncler has been synonymous with reaching the highest peaks and accomplishing dreams. Still today, dreaming remains a driving force behind the brand’s creative power, guiding a journey that continuously pushes beyond any convention.

Ignited by this spirit, Moncler presents ‘An Invitation To Dream’, a project curated by Jefferson Hack, filmed and photographed by Jack Davison, that asks some of the most extraordinary minds shaping culture today, to inspire us or even help us, to dream like them.

The exhibition features Daniel Arsham, Dr. Deepak Chopra, Isamaya Ffrench, Laila Gohar, Jeremy O. Harris, Francesca Hayward, Julianknxx, Ruth Rogers, Remo Ruffini, Rina Sawayama, Sumayya Vally and Zaya.

Milano Centrale railway station is one of the most iconic venues in the city. A lively hub of arrivals and departures, it represents the pursuit of new dreams and the journey of turning them into a reality. For the first time, this landmark will be transformed into a vast public art space, showcasing the words and portraits of this special cast.

As part of Jefferson Hack’s curatorial practice of hijacking public spaces, all the billboard and screen-based advertising sites in the train station will be re-wired to create a Dreamscape: a new landscape of images and quotations from our visionaries, where large-scale text pieces and slow-motion portraits soar above the noise of the station as powerful, silent invocations, inspiring the public to dream.

‘An Invitation To Dream’ will run from 15-21 April during Milan Design Week.