The unique fusion of high performance and high style at the heart of the world’s most extraordinary outerwear brand is embodied by a new collection and global campaign.
The high-performance, high-style ethos of Moncler Grenoble Fall/Winter 2024 is captured by a new global campaign shot by acclaimed fashion photographer Mario Sorrenti.
The campaign stars Moncler Grenoble’s newest global brand ambassador, Lucas Pinheiro: a prodigious world champion slalom skier, also known for his innate sense of style. Pinheiro joins fellow brand ambassadors, snowboarding legend Shaun White and Olympic World Champion mogul skier Perrine Laffont in the Swiss Alps to put the latest collection through its paces.
For women, high performance skiwear is greeted by embroidered and intarsia textures that embody elegance, while iconic puffers and ski jackets inspired by graphic snowflakes are crafted using meticulous quilting techniques.
For men, run-ready performance ski suits are joined by outerwear in smart technical wool flannel, technical velvet, and polished poplin. Crafted for warmth, comfort, and dynamic protection for intensive outdoor sports, garments feature superlative waterproofing, thermal insulation, and breathability.
