An Art Director, trained in fashion communication, Milan-born Francesco Ragazzi started Palm Angels® in 2011 as a photographic illustration of LA’s skate culture. The book became the brand, merging Ragazzi’s appreciation for SoCal, street, and sporting sartorial codes with an Italianate passion for fabric and craftsmanship. As a communicator connected to the now, Ragazzi speaks to the hyperconnected generation through his bold and direct vision: for him, the messages and the values around the brand are what counts.