On September 25, Moncler took its community on a journey across the globe with its groundbreaking MONDOGENIUS digital experience.
Today, the spirit of MONDOGENIUS is brought to life in the world’s most prominent cities through Moncler House of Genius. With innovative spaces curated by David Fischer, founder and CEO of Highsnobiety, the new project will launch pop-up stores in London, Seoul, Shanghai and New York. There will also be 16 pop-in stores within Moncler boutiques around the world, which will reimagine the appearance of an alpine refuge by combining the color yellow, symbol of Moncler Genius, with futuristic reflective surfaces. The unique collaborations and collections will also be available to browse online with a digital launch on moncler.com and with a digital pop-up in the Highsnobiety e-store.
Featuring the best of all Moncler Genius collections, House of Genius will also present a new capsule co-designed by David Fischer that will also include 10 limited edition removable city patches to customize jackets and a vest. In a circular economy view, several models feature fabrics left over from warehouses paired with recycled nylon inner linings. Even the packaging that accompanies them is created from sustainable sources, such as paper derived from responsibly managed forests and other recycled materials.
For the occasion, Moncler has joined forces with some of the world’s most exciting brands on a series of iconic items for Moncler House of Genius. From Cowichan-inspired knitted sweater from Canadian brand Kanata and Casio-powered G-Shock watches to a bold black and yellow UNO deck by Mattel and a unique range of custom graphic casualwear from cult label Advisory Board Crystals, the essence of the brand has reached all corners of the globe. There’s also two waterproof bags from German outdoor brand ORTLIEB, a Moncler Genius Fujifilm camera with two packs of film and an USB charger, the retaW car tag fragrances and the ballpoint pens of the historic German brand Kaweco.
Two brand new collaborations will premiere at Moncler House of Genius. One with performance footwear and apparel brand, HOKA, to create a limited release of the Mafate Speed 2 running shoe, and another with conceptual visionary Chen Peng, who has created a dramatic ‘Upcycling’ capsule that breathes creativity into a selection of classic Moncler jackets. With an environmentally conscious mindset, a series of jackets from previous collections have been enhanced with additional detailing to add a fresh spin. Creating innovative clothes that are as functional as they are conceptual, Chen Peng’s design ethos blends with a sustainable vision.
Moncler Genius recognizes that home is where the heart is. Moncler is proud to support #Togetherfortomorrow, a project of Camera Nazionale della Moda Italiana and Camera Moda Fashion Trust helping emerging designers to navigate their fashion careers. All House of Genius packaging includes a QR-coded tag, enabling users to discover more about the charity’s work and make a donation via donate.cameramodafashiontrust.com if desired.
Get ready to discover House of Genius collaborations and collections at moncler.com
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UNIQUE EXPERIENCES
